Our Story

In 2024, my husband and I discovered not only the joy of parenthood with the arrival of our firstborn daughter, but also a newfound passion for the timeless charm of classic wooden toys and décor. As we searched high and low to create the perfect playroom for her, we realized something was missing: a one-stop destination for the high-quality, sustainable toys, in the neutral and stylish design we loved. And so, Giggle Emporium was born.

With a commitment to both education and play, we set out to curate a collection of wooden toys that inspire creativity, spark learning, and bring endless joy. Each item in our store is carefully selected for its quality craftsmanship, timeless appeal, and positive impact on both children and the planet.

At Giggle Emporium, we believe in the power of play to create lasting memories and we’re dedicated to offering products that spark giggles and foster connections. Built on a foundation of sustainability and social responsibility, we’re proud to offer a collection that both parents and little ones can feel good about.

Join us in filling your home with the magic of classic, eco-friendly toys that will inspire wonder, laughter, and cherished moments for years to come.


OUR SUSTAINABILITY CREDENTIALS

In a world increasingly defined by excess and waste, we are deeply committed to creating products, whether toys or furniture, that are both sustainably crafted and built to last. By using eco-friendly materials and prioritizing durability, our products are not just made to withstand the test of time, but to be passed down through generations. This commitment to quality and longevity reduces waste, minimizes environmental impact, and supports a more sustainable future.

But our dedication to sustainability doesn't stop with our products:

  • Responsible Banking: We trust Barclays for our banking needs, a leader in environmental, social, and governance (ESG) practices. Barclays won an award from Euromoney as the 'Best bank for ESG in the UK'. Barclays is a partner that shares our commitment to ethical and sustainable business practices. Learn more about their ESG credentials here.
  • Eco-Friendly Logistics: We have partnered with Storfil to store and deliver our wonderful products. They take pride in supporting environmentally friendly approaches, and have implemented a number of green initiatives to reduce their carbon footprint. From using green couriers for deliveries, to operating their warehouse with electric forklifts and no fuelled machinery. They are dedicated to doing their part for the environment, just like we are at Giggle Emporium.
  • Social Impact: We are also proud to collaborate with 'The Toy Project' to raise funds for underprivileged children, helping fund projects such as toy and book libraries, murals and community events. Through this partnership, we aim to give back to communities in need and ensure that every child has access to the joy of play and comfort. As part of this collaboration, we promise to donate 1% of all our profits to this wonderful and deserving cause.

Together, these initiatives reflect our commitment to a more sustainable and responsible future, both for the planet and the people who call it home.